Many programmes chase short-term revenue with broad blasts, heavy discounts and guesswork. Lists bloat while engagement falls; consent isn’t respected; deliverability slips due to weak authentication and list hygiene; and attribution is noisy or duplicated. Without clear segmentation, lifecycle flows and testing tied to margin and LTV, brands burn audiences, over-rely on paid reacquisition and erode profitability—turning email from a growth lever into background noise.
We build a profit-first, consent-aware email system. We define strategy and economics (cadence, offer logic, guardrails), implement platform and data integrations, and fix deliverability (SPF, DKIM, DMARC, list hygiene). We segment by behaviour, value and lifecycle stage, then design journeys: welcome, browse/cart abandonment, post-purchase cross-sell, replenishment, win-back and VIP/LTV nurturing. We craft on-brand templates and copy, set experimentation plans (subject lines, creative, timing, offer thresholds) and align tracking with GA4/GTM for dependable contribution reporting. Weekly we optimise segments, content and send windows; monthly we re-prioritise by SKU/category margins, stock and seasonality.
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