E-commerce

Your growth engine depends on how effectively you turn demand into profitable orders, not just clicks. Our e-commerce marketing combines rigorous channel strategy, product-feed hygiene, first-party data and conversion optimisation to remove friction from the entire journey — from discovery to checkout and repeat purchase. We align budgets to commercial goals (MER, ROAS, margin contribution), fix attribution and tracking in GA4/GTM, and orchestrate paid search, paid social, shopping ads, email automation and CRO so they compound rather than compete. The result is a resilient, promotion-proof growth system that scales with inventory, seasonality and real unit economics.

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We plan, launch and scale e-commerce growth across Google Ads, Meta, product feeds, email automation and conversion optimisation.

Precision In Execution

Trust Through Transparency

Smarter Growth Faster

Designs That Convert

Fast Accessible Web

SEO Sorted

Data Into Revenue

Measure Improve Repeat

Precision In Execution

Trust Through Transparency

Smarter Growth Faster

Designs That Convert

Fast Accessible Web

SEO Sorted

Data Into Revenue

Measure Improve Repeat

Solve the problem

Are rising ad costs turning revenue growth into margin erosion?

Many stores scale top-line sales while profitability stalls. Fragmented channel management, poor product-feed hygiene, inaccurate GA4 attribution and discount-heavy tactics inflate ROAS on paper but depress true contribution margin. Inventory isn’t aligned with campaigns, shopping ads point to low-conversion variants, and on-site friction (slow PDPs, weak search/filters, clumsy checkout) bleeds intent. Without a joined-up plan across search, social, shopping, email and CRO — tied to unit economics (MER, AOV, margin, repeat rate) — budgets compete instead of compounding, and growth becomes promotion-dependent.

the offer

What our e-commerce marketing includes

We build a profit-first growth system that unifies channels, data and onsite conversion. We clean and structure product feeds (attributes, variants, availability, pricing) and align campaigns to inventory depth and margin bands. We fix tracking and attribution in GA4/GTM so decisions reflect contribution, not vanity ROAS. Paid Search, Shopping and Performance Max are orchestrated with Paid Social (prospecting/remarketing), while lifecycle flows (welcome, browse/cart abandonment, post-purchase) lift repeat rate and LTV. On-site we remove friction with CRO: messaging hierarchy, PDP/PDP tests, search & filters, bundles/upsells and checkout polish. Weekly optimisation reallocates spend to incremental queries, creatives and audiences; monthly plans spell out actions by SKU cluster, seasonality and stock. The outcome: more profitable orders now, and a repeatable engine that scales without leaning on constant discounts.

years of experience

300

finished projects

team members

Benefits

Turn your store into a profit-first growth engine

A joined-up, profit-first e-commerce system compounds results month after month.
Our framework reveals where margin leaks, aligns channels with unit economics, and provides the roadmap to scale efficiently.

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Higher-quality revenue

Inventory-aligned campaigns and cleaned product feeds push spend toward high-intent queries and profitable SKUs.

Clean attribution

Fixed GA4/GTM tracking and MER/ROAS guardrails expose true contribution rather than vanity metrics.

Lower acquisition costs

Creative and audience testing, smarter Shopping/PMax structure, and CRO lift conversion and reduce CPA.

Scalable retention

Lifecycle email/automation and post-purchase flows increase repeat rate, AOV and LTV.

PROCESSES

How we build and scale your e-commerce growth:

Discovery & goals

Set commercial targets (MER, ROAS, margin), priority categories and constraints (stock, lead times).

Tracking & feed setup

Fix GA4/GTM, consent mode and product-feed hygiene (attributes, variants, availability, pricing).

Channel orchestration

Structure Search/Shopping/PMax with Meta prospecting/remarketing, aligned to inventory depth and margins.

CRO & lifecycle optimisation

Remove on-site friction; deploy email/automation and iterate weekly with clear budget reallocations.

EXPERTISE THAT DELIVERS RESULTS

Why choose Clickmorrow for E-commerce Marketing

Choosing Clickmorrow means partnering with specialists who align channels, data and onsite experience around commercial outcomes—not vanity metrics. We prioritise fixes and tests by impact on margin, MER and LTV, unifying search, shopping, social and lifecycle so they compound rather than compete. Our team has built profit-first systems across D2C and marketplaces, giving us the pattern recognition to spot feed issues, attribution gaps and conversion friction others miss, then address them in the order that moves revenue and profitability first.

We operate with full transparency: clear diagnostics, plain-English recommendations, and weekly actions that tie spend to contribution at SKU and category level. From GA4/GTM accuracy and consent mode to feed hygiene, CRO and automation, you will always know what is working, why it works, and what we are doing next. Most importantly, our work delivers measurable results—more profitable orders today and a resilient growth engine that scales with inventory, seasonality and real unit economics.