01
Challenge:
An eco-friendly meal kit delivery startup had an excellent product but zero brand recognition in a crowded market dominated by established players. With limited budget, they needed to build brand awareness, establish credibility, and create a loyal community before scaling their paid acquisition efforts. Traditional advertising was too expensive for their seed-stage budget.
02
Our Solution:
We developed a social-first brand strategy focused on authentic storytelling and community engagement. Created a content calendar highlighting sustainability practices, behind-the-scenes content, and user-generated content campaigns. Partnered with 15 micro-influencers in the sustainability niche and launched interactive campaigns including recipe challenges and sustainability tips. Built engaged communities on Instagram, TikTok, and Facebook with consistent brand voice and visual identity.
03
Results:
Grew social media following from 340 to 47,000 across platforms in 6 months, with 12.5% average engagement rate (industry average 2-3%). Generated over 2 million organic impressions and 850+ pieces of user-generated content. Social media became the top traffic source to website, driving 38% of new customer acquisitions at zero paid media cost. The brand established itself as a thought leader in sustainable food.
