01
Challenge:
A growing SaaS company was spending significant budget on Google Ads but seeing poor conversion rates and high cost per acquisition. Their landing pages had a 1.8% conversion rate, and they were struggling to compete with established competitors who dominated the paid search space. The client needed a complete restructuring of their SEM strategy to achieve profitability.
02
Our Solution:
We rebuilt their Google Ads account from scratch with a granular campaign structure targeting specific user intent stages. Created 12 custom landing pages tailored to different buyer personas and pain points. Implemented conversion rate optimization through A/B testing of headlines, CTAs, and form fields. Set up advanced tracking with GA4 and GTM to measure micro-conversions and optimize for lead quality, not just volume.
03
Results:
Cost per lead dropped by 68% while lead volume increased by 210%. Landing page conversion rates improved from 1.8% to 7.4%, and the quality score of ad groups increased from average 4/10 to 8.5/10. The client achieved a 3.2x return on ad spend and reduced their customer acquisition cost by 55%, making paid search their most profitable channel.
