01
Challenge:
A mid-sized online fashion retailer was struggling with low organic visibility and stagnant traffic growth. Despite having quality products and competitive pricing, their website was buried on page 3-5 of search results for key product categories. The client needed a comprehensive SEO overhaul and content strategy to compete with established players in the fashion e-commerce space.
02
Our Solution:
We conducted a thorough technical SEO audit, identifying critical issues with site architecture, page speed, and mobile optimization. Our team implemented a data-driven content strategy focused on long-tail keywords and seasonal fashion trends. We restructured product categories, optimized over 500 product pages, and created a content hub with buying guides and style inspiration articles. Link-building campaigns and strategic partnerships helped build domain authority.
03
Results:
Within 8 months, organic traffic increased by 340%, with 85% of target keywords ranking on page 1. The client's revenue from organic search grew by 420%, and the average session duration improved by 65%. The website now consistently ranks in top 3 positions for high-intent commercial keywords in their niche, establishing them as a go-to destination for fashion-conscious shoppers.
