01
Challenge:
A family-owned home decor business had been selling through retailers for 15 years but needed to pivot to direct-to-consumer e-commerce after losing major retail contracts during market shifts. They had no digital presence, no e-commerce experience, and needed to build everything from scratch while maintaining revenue. The challenge was creating a profitable online business in less than 6 months.
02
Our Solution:
We executed a comprehensive digital transformation including website development, brand positioning, multi-channel marketing strategy, and operations setup. Built a Shopify store with 300+ products, implemented email marketing automation, launched Google Shopping and Facebook/Instagram ads, created content marketing strategy, and set up fulfillment operations. Provided ongoing consulting for inventory management, pricing strategy, and customer service.
03
Results:
Launched profitable e-commerce operation generating $120K in first month and $850K in first 6 months. Built email list of 15,000+ subscribers with 42% open rate. Achieved 4.8x ROAS on paid advertising across channels. Customer lifetime value of $340 with 35% repeat purchase rate. The business successfully transitioned from B2B to B2C model and now generates 80% of revenue through their own e-commerce channel.
